QUOC Korea | QUOC Cycling Shoes

QUOC is a cycling shoe brand founded in London in 2009 by Quoc Pham. Having wound down a menswear label, he was commuting daily on a single-speed and grew tired of his everyday shoes wearing out against the pedal's toe cage. A sturdy sole slim enough to fit the cage, and a leather upper that still looked right off the bike. From that simple idea came QUOC's first shoe, the Fixed England.

QUOC doesn't measure performance in numbers alone. It starts from the emotional connection between people and their footwear, and from a shared love of riding. As a brand bridging cycling, culture and everyday life, QUOC balances elevated aesthetics with refined comfort so the rider can focus on nothing but the ride.

The M3 is the result of more than a decade of QUOC's performance research. A new last built from the feedback of competitive riders gives more support at the ball of the foot and more room at the toes, combining a natural fit with real support. The unidirectional carbon outsole, hand-laid and developed in-house, sends the rider's power straight to the pedal.

The M3 Pro was developed in direct collaboration with Tour de France champion Geraint Thomas. A tongue-free wrap closure and dual dials with parallel lace guides keep the foot locked in at peak effort. The M3 Air takes the same race platform and adds large mesh vents and an ultralight TPU upper for hot, high-intensity riding.

In 2018 QUOC introduced the Gran Tourer, the first gravel-specific shoe with a walkable sole. Built on eight years of gravel development since then, the Gran Tourer III is QUOC's most advanced gravel shoe, made for bikepacking, adventure riding and off-road commutes.

A toe box roomy enough for multi-day wear, a glass-fibre composite midsole for pedalling efficiency, and a rubber outsole that is good to walk in off the bike. The jersey-lined collar and Tech Dial III hold the foot without pressure points.

Motion is a road shoe for riders who want comfort and performance together. A revised single dial and lace guide placement give a responsive fit, and the PU upper follows the shape of the foot more with every ride. A slightly roomier last and a pressure-relieving tongue take care of all-day comfort.

Evenly spaced vents and an extended rubber toe guard widen its range, and the carbon glass-fibre composite sole gives club rides all the stiffness they need without giving up comfort.

The M Pro Lace is a road race shoe born from the pro peloton's renewed preference for lace closures. It is for riders who want a secure fit, classic styling and dependable performance in one shoe.

Built on the same platform as the M3 Pro, it focuses on foot stability, aerodynamics and power transfer. A heel cup that stops heel lift, a vibration-dampening insole, and a mesh-and-TPU upper that ventilates without losing structure. A laminated toe border protects the toe from wear.

From 2009, when a London cyclist decided to make his own shoes, to today, when a Tour de France champion rides in QUOC. Without big capital, QUOC started from one rider's need and was built up one pair at a time.